For 10 years, Sarah was a successful spokesperson for Weight Watchers International where she was a key ambassador of the company and as such was instrumental in increasing revenue figures during her tenure. Sarah has significant experience in the entertainment sector across international markets. In 2009, she co-produced the British-American period drama film The Young Victoria, which grossed $27 million worldwide. She is also a bestselling author, with over 35 books, including two autobiographies and books about health, empowerment, history, art, as well as the popular children’s books ‘Budgie the Little Helicopter’, which were adapted into an animated series. Her children’s book ‘Tea for Ruby’ had its debut at the top of the New York Times bestseller list.
Sarah has presented programmes for ITV, BBC, and Sky TV in the UK and has been a guest presenter on Radio 2 and Radio 4’s Today programme. In the US, Sarah was special correspondent for NBC’s Today Show, and has presented television programmes seen on ABC, Fox, and CNN. Sarah is the founder of Children in Crisis, a children’s charity focused on education, care and protection for forgotten children in some of the poorest countries including Afghanistan, DR Congo, Sierra Leone and Liberia. She is a passionate supporter and patron to a number of charities including the Teenage Cancer Trust, The British Heart Foundation, Not for Sale, the Perfect World Foundation and Key to Freedom.
Sarah has been appointed primarily to assist the Company with the branding and marketing of its products and productions.